Laavu Performance provides psychological coaching for the management and entrepreneurs of growth companies. The purpose of coaching is to help clients achieve their goals, enhance recovery, as well as prevent burnout and other mental health challenges. More and more attention has been paid to the well-being of the mind, as it has been found to affect the employee's overall well-being and work efficiency. The preventive service that combines psychological competence and a solution-focused perspective has not previously been available to entrepreneurs and business management.
The service's value is currently based on one-on-one sessions, making scaling it challenging. Based on this, the need was seen to embark on a project to develop a digital coaching method. During the project, a digital coaching method will be developed and commercialized. The project will accomplish validation studies that improve the measurability of service effectiveness. In addition, an international brand and marketing strategy will be developed for the company during the project.
The goal is for the company to have a digital and measurable coaching method that is clearly productized for customers after the project. In addition, the goal is to develop an international brand and marketing strategy that will help the company internationalize. The project aims for growth, scalability, and internationalization.
With the digital coaching method, Laavu is able to offer its services to a broader target group. As a result of the project, the company's growth and internationalization will be possible. The project improves the well-being of organizations and a culture of mental well-being.
